Cadillac VR Car Configurator

Cadillac wanted to bring the car configuration to the homes of their most valued customers, and enhance the experience of selecting the perfect options for your dream car in their dealerships.

So we built a VR configuration application running on Valve Vive and Index headsets to allow customers to select exactly what they wanted, including colors, trim, options, and paint, interior and exterior.

The application drove sales across their dealerships and was deployed at the Cadillac Soho House in downtown Manhattan as well.