Technology Director

Hi there. I've been a technologist and tech director for more than fifteen years, specializing in web technologies and XR, located in New York.

I've worked on and managed cross-functional engineering teams in fast-paced agency settings.

I've headed up projects comprised of both local and remote engineers, and collaborated with creative departments, designers of all kinds, UX specialists, strategists, product managers, and commerce experts.

I've made a VR game where you play as a lobster.

The brands I've worked with include Citi, American Express, Google, Comcast, Verizon, Saks Fifth Ave., Walmart, GM, Marc Jacobs, Shake Shack, Cadillac, S&P, Red Lobster, and a whole lot more.
I've spent time at Publicis, Momentum Worldwide, Elephant, and Big Spaceship.

I'd love to work with you.

Download my resume below and check out my Linkedin profile.

Some of my work

Sing 2 AR

Creating a digital holiday card with the AR app

To celebrate the 2021 holiday season, Comcast xFinity needed a way to help their retail customers send love to friends and family, as well as create publicity for the upcoming film Sing 2.

We built and deployed a web augmented reality experience, including signage that served as image targets, to over a thousand xFinity stores nationwide.

Retail guests could take a picture of themselves surrounded by the cast of the animated film, in one of several 3D environments.

With Elephant

GM Exhibit Zero

The GM Exhibit Zero experience

GM was about to show up at CES 2021 with a mindblowing array of new technology: innovations to their in-car smart tech, electric vehicles, and more.

The answer was GM Exhibit Zero, a web-based virtual experience that brought together live keynotes, conversations with innovative thinkers like Malcolm Gladwell, AR interactions, and virtual spaces to explore.

It was so successful that GM's stock jumped 13% after the conference.

With Momentum Worldwide

Citi Entertainment Alexa Skill and Google Agent

The Citi Entertainment agent running on a Google Device

Citi Entertainment needed an easy, cross-platform way to search concerts and events using Amazon Alexa and Google Voice.

So we created an Alexa Skill and a Google Voice Agent that used the same conversational flow, and shared a common database and custom backend system.

With Publicis

Cadillac VR Car Configurator

The Cadillac VR Experience

Cadillac wanted top bring the car configuration to the homes of their most valued customers, and enhance the experience of selecting the perfect options for your dream car in their dealerships

So we built a VR configuration application running on Valve Vive and Index headsets to allow customers to select exactly what they wanted, including colors, trim, options, and paint, interior and exterior.

The application drove sales across their dealershipa and was deployed at the Cadillac Soho House in downtown Manhattan as well.

With Publicis

xFinity Winter Olympics In-Store Experience

The Winter Olympics experience running on a smartphone

xFinity and NBC partnered with the Olympics to bring Team USA and the 2022 Winter Olympics to millions of homes via their streaming service, and they wanted a way to excite customers in their retail stores

We created a mobile web application showcasing the events and Team USA using ReactJS and innovative web animation techniques, running on dedicated iPhone and iPad devices in-store.

The result was a beautiful web app that did justice to the talent and ambition of the US athletes competing at the games.

With Elephant

S&P #CHANGEPAYS at the Oculus for International Womens Day

The Kiosk UI for the exhibition

To celebrate International Womens Day, S&P commissioned a large-scale site specific artwork to hang in the Oculus, in downtown Manhattan.

Alongside this awesome art piece - created with hundreds of bills from currencies around the world, spelling out 'Change Pays' - my team built out kiosk UIs and an AR experience to compliment the artwork.

We built the UI using web technologies and made it accessible to the thousands of commuters and shoppers who pass through the Oculus every day.

With Publicis

Get In Touch!

I'd love to hear from you. Hit me up on Linkedin, or download my resume.
I'm available for full-time and freelance work.

Resume - Alec Cumming