GM Exhibit Zero
GM was about to show up at CES 2021 with a mindblowing array of new technology: innovations to their in-car smart tech, electric vehicles, and more.
The answer was GM Exhibit Zero, a web-based virtual experience that brought together live keynotes, conversations with innovative thinkers like Malcolm Gladwell, AR interactions, and virtual spaces to explore.
It was so successful that GM's stock jumped 13% after the conference.
Technologies Used
WebGL
Augmented Reality
Live Streaming
Virtual Events
Project Categories
Experiential
VR/AR
Streaming
Creative Tech
Automotive
Enterprise
Project Overview
Timeline
2021Client
General MotorsAgency
Momentum WorldwideKey Results & Impact
- Successful CES 2021 virtual launch
- 13% stock increase post-conference
- High-profile keynote and AR engagement
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