Sing 2 AR

To celebrate the 2021 holiday season, Comcast xFinity needed a way to help their retail customers send love to friends and family, as well as create publicity for the upcoming film Sing 2.

We built and deployed a web augmented reality experience, including signage that served as image targets, to over a thousand xFinity stores nationwide.

Retail guests could take a picture of themselves surrounded by the cast of the animated film, in one of several 3D environments.