Automotive Projects
Automotive industry projects
2 projects found
GM was about to show up at CES 2021 with a mindblowing array of new technology: innovations to their in-car smart tech, electric vehicles, and more.The answer was GM Exhibit Zero, a web-based virtual experience that brought together live keynotes, conversations with innovative thinkers like Malcolm Gladwell, AR interactions, and virtual spaces to explore.It was so successful that GM's stock jumped 13% after the conference.
Categories
Key Results
- Successful CES 2021 virtual launch
- 13% stock increase post-conference
- High-profile keynote and AR engagement
Cadillac wanted to bring the car configuration to the homes of their most valued customers, and enhance the experience of selecting the perfect options for your dream car in their dealerships.So we built a VR configuration application running on Valve Vive and Index headsets to allow customers to select exactly what they wanted, including colors, trim, options, and paint, interior and exterior.The application drove sales across their dealerships and was deployed at the Cadillac Soho House in downtown Manhattan as well.
Categories
Key Results
- Enhanced customer experience in dealerships
- Deployed at Cadillac Soho House
- Drove sales and customer engagement