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Creative Tech

Creative Tech Projects

Innovative creative technology projects

5 projects found

Verizon Virtual Super Bowl Experience
Featured
Verizon Virtual Super Bowl Experience
2021 - 2022
Verizon
Momentum Worldwide

For the Super Bowl, Verizon wanted to show off their 5G technology, so we built an virtual stadium experience that put 5G phones in their customers' hands before they were released.We built a virtual stadium using Verizon's 5G technology, powered by on-device AR, inside an $11m structure in Bayfront Park, Miami.

Categories

Experiential
VR/AR
Streaming
Mobile
Creative Tech
Entertainment

Key Results

  • 40 million participants
  • Record-breaking virtual attendance
  • Enhanced brand engagement
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American Express Unstaged Streaming Concerts
American Express Unstaged Streaming Concerts
2020 - 2021
American Express
Momentum Worldwide

Alicia Keys playing for Amex on a virtual stage, streamed online during the pandemic.

Categories

Experiential
VR/AR
Streaming
Creative Tech
Entertainment

Key Results

  • Pandemic-safe concerts
  • Global audience reach
  • Streaming innovation
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GM Exhibit Zero
Featured
GM Exhibit Zero
2021
General Motors
Momentum Worldwide

GM was about to show up at CES 2021 with a mindblowing array of new technology: innovations to their in-car smart tech, electric vehicles, and more.The answer was GM Exhibit Zero, a web-based virtual experience that brought together live keynotes, conversations with innovative thinkers like Malcolm Gladwell, AR interactions, and virtual spaces to explore.It was so successful that GM's stock jumped 13% after the conference.

Categories

Experiential
VR/AR
Streaming
Creative Tech
Automotive
Enterprise

Key Results

  • Successful CES 2021 virtual launch
  • 13% stock increase post-conference
  • High-profile keynote and AR engagement
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Citi Entertainment Alexa Skill and Google Agent
Citi Entertainment Alexa Skill and Google Agent
2020 - 2021
Citi Entertainment
Publicis

Citi's Entertainment brand needed an easy, cross-platform way to search concerts and events using Amazon Alexa and Google Voice.We created an Alexa Skill and a Google Voice Agent that used the same conversational flow, and shared a common database and custom backend system.The Entertainment Voice Agent we created allowed users to search for concerts and events, get information about artists, and find out about upcoming shows.

Categories

Creative Tech
Voice & AI
FinTech
Entertainment

Key Results

  • Cross-platform voice search for concerts and events
  • Unified conversational experience on Alexa and Google
  • Shared backend and database
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Cadillac VR Car Configurator
Cadillac VR Car Configurator
2019 - 2020
Cadillac
Publicis

Cadillac wanted to bring the car configuration to the homes of their most valued customers, and enhance the experience of selecting the perfect options for your dream car in their dealerships.So we built a VR configuration application running on Valve Vive and Index headsets to allow customers to select exactly what they wanted, including colors, trim, options, and paint, interior and exterior.The application drove sales across their dealerships and was deployed at the Cadillac Soho House in downtown Manhattan as well.

Categories

Experiential
VR/AR
Automotive
Retail
Creative Tech

Key Results

  • Enhanced customer experience in dealerships
  • Deployed at Cadillac Soho House
  • Drove sales and customer engagement
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