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VR/AR

VR/AR Projects

Virtual and augmented reality projects

7 projects found

Verizon Virtual Super Bowl Experience
Featured
Verizon Virtual Super Bowl Experience
2021 - 2022
Verizon
Momentum Worldwide

For the Super Bowl, Verizon wanted to show off their 5G technology, so we built an virtual stadium experience that put 5G phones in their customers' hands before they were released.We built a virtual stadium using Verizon's 5G technology, powered by on-device AR, inside an $11m structure in Bayfront Park, Miami.

Categories

Experiential
VR/AR
Streaming
Mobile
Creative Tech
Entertainment

Key Results

  • 40 million participants
  • Record-breaking virtual attendance
  • Enhanced brand engagement
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Sing 2 AR
Featured
Sing 2 AR
2022 - 2023
Comcast
Elephant

To celebrate the 2021 holiday season, Comcast xFinity needed a way to help their retail customers send love to friends and family, as well as create publicity for the upcoming film Sing 2.We built and deployed a web augmented reality experience, including signage that served as image targets, to over a thousand xFinity stores nationwide.Retail guests could take a picture of themselves surrounded by the cast of the animated film, in one of several 3D environments.

Categories

Experiential
VR/AR
Retail
Mobile
Entertainment

Key Results

  • Augmented reality experience for retail customers
  • Publicity for the film Sing 2
  • Customer engagement
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Verizon Pandemic-Proof Esports
Verizon Pandemic-Proof Esports
2022
Verizon
Momentum Worldwide

Verizon wanted a pandemic-proof partnership and Fortnite was the answer.We built a virtual Fortnite stadium and game that allowed players to compete in a safe, socially-distanced environment, showcasing Verizon's 5G technology.And we won a Webby for it

Categories

Experiential
VR/AR
Streaming
Entertainment

Key Results

  • Pandemic-safe gaming
  • Enhanced 5G showcase
  • Esports innovation
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American Express Unstaged Streaming Concerts
American Express Unstaged Streaming Concerts
2020 - 2021
American Express
Momentum Worldwide

Alicia Keys playing for Amex on a virtual stage, streamed online during the pandemic.

Categories

Experiential
VR/AR
Streaming
Creative Tech
Entertainment

Key Results

  • Pandemic-safe concerts
  • Global audience reach
  • Streaming innovation
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GM Exhibit Zero
Featured
GM Exhibit Zero
2021
General Motors
Momentum Worldwide

GM was about to show up at CES 2021 with a mindblowing array of new technology: innovations to their in-car smart tech, electric vehicles, and more.The answer was GM Exhibit Zero, a web-based virtual experience that brought together live keynotes, conversations with innovative thinkers like Malcolm Gladwell, AR interactions, and virtual spaces to explore.It was so successful that GM's stock jumped 13% after the conference.

Categories

Experiential
VR/AR
Streaming
Creative Tech
Automotive
Enterprise

Key Results

  • Successful CES 2021 virtual launch
  • 13% stock increase post-conference
  • High-profile keynote and AR engagement
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Cadillac VR Car Configurator
Cadillac VR Car Configurator
2019 - 2020
Cadillac
Publicis

Cadillac wanted to bring the car configuration to the homes of their most valued customers, and enhance the experience of selecting the perfect options for your dream car in their dealerships.So we built a VR configuration application running on Valve Vive and Index headsets to allow customers to select exactly what they wanted, including colors, trim, options, and paint, interior and exterior.The application drove sales across their dealerships and was deployed at the Cadillac Soho House in downtown Manhattan as well.

Categories

Experiential
VR/AR
Automotive
Retail
Creative Tech

Key Results

  • Enhanced customer experience in dealerships
  • Deployed at Cadillac Soho House
  • Drove sales and customer engagement
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S&P #CHANGEPAYS at the Oculus for International Womens Day
S&P #CHANGEPAYS at the Oculus for International Womens Day
2020
S&P
Publicis

To celebrate International Womens Day, S&P commissioned a large-scale site specific artwork to hang in the Oculus, in downtown Manhattan.Alongside this awesome art piece - created with hundreds of bills from currencies around the world, spelling out 'Change Pays' - my team built out kiosk UIs and an AR experience to compliment the artwork.We built the UI using web technologies and made it accessible to the thousands of commuters and shoppers who pass through the Oculus every day.

Categories

Experiential
VR/AR
FinTech
Mobile
Retail

Key Results

  • Large-scale public AR experience
  • Accessible kiosk UI for commuters
  • Celebrated International Womens Day
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